Challenge:
As AI transforms how Contentor works internally and with their clients, the company needed to navigate a significant transition. Contentor innovates with new tools to support businesses scale and launch in new markets through context-specific translations. They were ready for AI transformation but needed to create alignment across departments to better deliver processes and value to clients and stakeholders—all while ensuring the team could continue to learn, grow, and communicate the values of their AI transformation.

Our Approach:
We partnered with Contentor over a full year cycle, combining strategic facilitation, research, and hands-on design support:

• Facilitated Workshops: Designed and led collaborative sessions that created space for cross-departmental dialogue, helping teams explore AI integration while building shared understanding of how transformation impacts their work and values

• UX Research: Conducted user research and user journey mapping to inform their digital strategy and communication

• Website Development: Provided hands-on design support to communicate their evolving value proposition

• End-of-Year Workshop: Closed the year with a reflective retreat to consolidate learnings, celebrate progress, and align on next steps

Outcome:
Achieved strong cross-departmental alignment on AI strategy, renewed team energy, and clarity on how to communicate their transformation to clients. The collaboration created lasting impact, Contentor immediately planned continued workshops to maintain momentum, team cohesion, and alignment as they scale their AI-powered translation services.